The goal of this project was to redesign the packaging of an existing popular non-alcoholic beverage to provide a different marketing direction.

I chose the Japanese probiotic drink, Yakult, to market directly to kids. Since Yakult only has one original flavor I decided to make two different flavors, strawberry and blueberry, to provide options. I redesigned the logotype with a round hand-lettered typeface and put it in a cloud shape to make it more kid-friendly. I also added strawberry and blueberry mascots for the two different flavors.

I chose this bottle design as they were plastic so kids wouldn’t hurt themselves and they were the perfect size for children. The carrier is brightly colored to give attention to consumers in the store. The labels are hidden, but when carrying you can still see the different flavors by the faces of the strawberry and blueberry mascots.

Various California Polytechnic State University Art Gallery Posters I have designed.

Victoria Fu poster was a collaborative effort between myself and colleague, Riley Chapman. I did the design while he added the typography.

In this project, I created a hypothetical rebrand for a set of 3 different lightbulb packages for the company Eufy. I wanted to highlight the eco friendliness of these bulbs through a detailed illustration of the lightbulb on the box made out of plants. I used a simple and contemporary typeface to balance out the intricacies of the illustration.

This assignment was inspired by the Zimbabwean poster designer Chaz Maviyane-Davies and his human rights poster series produced in the mid-1990s. In his ‘Rights’ series, which was influenced by his African heritage, his goal was to fight for human rights in Africa and to remind ‘authorities of their moral obligations as leaders and human beings.

In this project, I visually articulated three of the thirty human rights from the ‘Universal Declaration of Human Rights.’ I wanted to show the public audience human rights that related to each other under the specific category of women’s rights in today’s society. Conceptually, I wanted to show things affecting a large group of women to things affecting a minimal amount of women that I wanted to bring attention to. I wanted to use a rounder typeface and an illustration style that was a bit softer on the eyes and grab people’s attention through color choice.

During my free time, I make punch needled and machine-tufted textiles!