The goal of this project was to redesign the packaging of an existing popular non-alcoholic beverage to provide a different marketing direction.

I chose the Japanese probiotic drink, Yakult, to market directly to kids. Since Yakult only has one original flavor I decided to make two different flavors, strawberry and blueberry, to provide options. I redesigned the logotype with a round hand-lettered typeface and put it in a cloud shape to make it more kid-friendly. I also added strawberry and blueberry mascots for the two different flavors.

I chose this bottle design as they were plastic so kids wouldn’t hurt themselves and they were the perfect size for children. The carrier is brightly colored to give attention to consumers in the store. The labels are hidden, but when carrying you can still see the different flavors by the faces of the strawberry and blueberry mascots.

Various California Polytechnic State University Art Gallery Posters I have designed.

Victoria Fu poster was a collaborative effort between myself and colleague, Riley Chapman. I did the design while he added the typography.